The project is a mirror project in collaboration with the Muzeum města Ústí nad Labem. The museums in the Euroregion Elbe-Labe are invited to participate in the International Museum Day on May 17th, 2020. Interested visitors from both sides of the Euroregion can explore the museums in the entire region in one day. Admission is free for visitors on this day. A museum visit is possible for the whole family. Information on accessibility makes planning easier. All participating museums are advertised on a joint website in a responsive design for use on mobile devices. A flyer will be published. In addition, the International Museum Day in the EEL is accompanied by other advertising measures that further increase the awareness of the museums in the EEL: Ads in daily newspapers and cultural magazines, radio advertising, cinema advertising. The target group are all citizens of the EEL and foreign tourists.

(This is an automatic translation by Google Translator.)

The International Museum Day in the Elbe-Labe Euroregion serves to popularize the museum landscape in the EEL. The responsive design of the website enables all interested citizens and tourists to find out more about Museum Day while on the move. Citizens from both sides of the Euroregion have the opportunity to explore museums throughout the region in one day. The Museum Day promotes the awareness of the museums in the Euroregion. The level of awareness of the museums is sustainably increased through extensive advertising measures. New visitors can be won through this day. In addition, the International Museum Day in the EEL is a day of encounter between people from the entire region. The website remains and offers the possibility of using it for further museum days and other joint, cross-border activities of the museums in the Euroregion.

(This is an automatic translation by Google Translator.)