The Elbe-Labe Euroregion has two extraordinary fortifications with international appeal: the Königstein Fortress and the fortified ideal city of Terezin. The fortified castles of Hrad Strekov (Ústí nad Labem), Doubravská Hora (Teplice), Stolpen and Augustusburg as well as the fortified castles Sonnenstein (Pirna), Roudice nad Labem, but also the formerly fortified towns of Litomerice also belong to this special cultural heritage of fortress architecture and Dresden. The architectural peculiarity, the understandable conflicts of the dynasties, the cultural offerings and memorial sites form the basis for cross-border cooperation and networking of the fortified monuments in tourism / marketing and knowledge transfer. The project has the following goals: • Strengthening the cross-border cooperation of the fortified monuments and integration into a Czech-German network of "Elbe fortresses" for the maintenance and use of the facilities, • Joint regional, national and international marketing of tourist offers in fortified monuments of the Euroregion, preparation of a cross-border cultural event series “Fortress Summer on the Elbe 2020” • Integration of the Theresienstadt Memorial in the commemorative initiative “75 Years End of the Second World War in Fortresses” and networking with the Interreg VA Brandenburg-Lubuskie project “Places of Remembrance Oder-Warthe “The decisive impetus is to be provided by an international specialist conference on the use of monuments, fortress tourism and marketing in Terezin in May 2020 (subject of the proposal), on the occasion of the 240th anniversary of the ideal fortress city of Theresienstadt. Two publicity campaigns complement the conference program: - Memorial event at the Terezin Holocaust memorial as a contribution to the international commemorative initiative “75 years at the end of World War II in fortresses”, - Pro-European “Signal from Terezin” as part of the “Fortress Summer on the Elbe 2020”, e.g. historical parade or cannon shot. The event is disseminated through targeted public relations work, media presence, flyers and online publications (DE, CZ, EN).

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The conference lays the foundation for a long-term and sustainable cooperation of the fortified monuments in the Euroregion and beyond in a German-Czech. Fortress network from the source to the mouth of the Elbe. Around 60 experts from up to 10 European countries are expected to attend the specialist conference and the accompanying activities. The degree of dissemination of the conference content and results is correspondingly high, which directly benefits the host fortress ideal city Terezin, the fortress region Elbe-Labe and the Elbe fortresses. The contents of the conference expand the knowledge of all participants about networking, fortress tourism, marketing and the use of monuments. The "Signal from Terezin" ensures a broader public with, for example, a historical parade or a cannon shot. The fortress monuments of the Euroregion are given the opportunity to enter the European cultural route for the fortress heritage - FORTE CULTURA® (www.forte-cultura.eu) and to form a cross-border tourism cluster under the regional brand “Elbe Fortresses”. With the introduction of this new tourism brand, international markets and target groups can be opened up. The European Fortress Tourism and Fortress Marketing Network eV is open to the monuments as a marketing partner (www.forts-2-market.net). The cross-border cooperation between the Elbe fortresses and the Euroregion is established, intensified and perpetuated, which should result in follow-up projects, e.g. in youth exchanges. The project results in the form of a flyer, a conference report and various media reports in several languages, the high-profile campaigns to commemorate the end of the Second World War and the Elbe fortress summer 2020, contribute significantly to increasing regional and supraregional awareness and the reach of the border region with the unique cultural heritage of fortress monuments. The Holocaust memorial has the opportunity to network directly with partners of the Interreg VA Brandenburg-Lubuskie project “Places of Remembrance Oder-Warthe” who are traveling to the memorial event and for an expert exchange.

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